United colours of Benetton

I think looking at United Colours of Benetton is a good company who use shock tactics to create controversy and help the consumer remember the product. This shows the power of advertising and the impact on the public. There is a message of diversity throughout their campaign, meaning their product is for everybody; their product doesn't judge anybody.


"Communication should never be commissioned from outside the company, but conceived from within its heart". Luciano Benetton