BRIEF

For this brief we have been asked to create a transport advertising poster. The promotion campaign is dedicated to the Metro newspaper. This newspaper is designed for a busy working audience who want bite sized news, sport and entertainment combined with information on things relevant to their lifestyles, such as fashion, food and travel. My aim is to design posters for bus sides, tubes, bus panels, bus stops etc. It needs to be fresh/fun and grab the attention of the passing person.